Elevator Pitch

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Presentation for the lift (or elevator speech ) ( English. Elevator Pitch or Elevator Speech) - a short story about the concept of a product, project or service. The term reflects the limitations of the time - the length of your presentation should be such that it can be fully told of a trip on the elevator - that is, about thirty seconds or 100-150 words.

The term is commonly used in the context of the presentation of the concept of a new entrepreneur business partner venture fund for investment. As representatives of venture funds seek as soon as possible to make a decision about the prospects or the prospects of a project or team, the primary selection criterion is the quality of ... Accordingly, the quality of the speech and the level of presenting has utmost importance for a startup manager, seeking to find funding.

Correctly made a presentation to the elevator answers the questions:.
What type of product offered.
What are the benefits of the product.
Company Info.

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http://clubdisc. ru / elevator-pitch /.

What to consider:.

First, it should be brief, concise and completely understandable. Do not use technical terms and professional jargon, difficult sentence structure. T. e. You can not use anything that makes a person ... He had no need for you and your offer, and now have to start over ...

Second, since time is limited, there is no way to dive into the details. Speak only of the key.

Thirdly, the key has to be your opponent and his personal needs and concerns!.

Fourth, you need to influence the emotions of the interlocutor. Since we know that the decision to continue the interaction during these two minutes would be taken on an emotional level rather than at the level of logic and analysis.



How could build a «Elevator Pitch». What and in what sequence to do to achieve the purposes of communication? .

step 1. Imagine yourself.

What is your name? .
Call the attention and interest to themselves (start with something ...
In order to prepare to answer the questions:.

What could cause the interest and attention of your buddy?.



step 2. Describe the ...

Ozvuchte ...
The problem should be ...
In order to prepare to answer the questions:.

Who is your audience?.

What these people care about?.

What are their interests and needs?.

What kind of problems they may have?.



step 3. Describe your ...

Show the relationship of your proposal with important customer outcomes and benefits.
Use emotive, colorful words, comparisons, and examples.
In order to prepare to answer the questions:.

What do you ...

What problems does your product?.

What is its value?.

In its uniqueness?.



step 4. Motivate for further action:.

Indicate the next step.
Tell us what you want to implement a solution.
Make it clear that this is a unique chance.
And finally, I must say that your «Elevator Pitch» should be rehearsed until automaticity! .

http://www. masterplans. ru / elevator_pitch. html.

Six questions to 'Elevator pitch' should answer:.
a. What have you for a product or service?.
Briefly describe what you sell. Do not go into the fine details.
2. What you do for the market?.
Briefly tell us to whom you're selling a product or service. What is this industry? .
3. What is your revenue model for?.
Simply say you are going to make money?.
4. What is the background for the company?.
' Putting on the jockey, not on a horse ' - this is the usual approach of professional investors. Tell them a little about you, your background and accomplishments of your team.
5. Who are your competitors?.
They do not exist? . Successful competitors - an advantage. They are - proof that your business model works.
6. What is your competitive advantage?.
Just deal with successful competitors is not enough. You must tell us what your company is different from them and what is your advantage. The best sales channel? .