Network Marketing (MLM) at home

Network marketing has emerged as an alternative to standard ways of distribution of goods. Standard - is the production of a mediator - to-consumer advertising. In network marketing, advertising component is almost completely absent, and the spread of engaged consumers themselves.

Actually in most economic models there is nothing wrong. The manufacturer produces a product, it provides the top of the chain, then the goods like champagne glasses on the pyramid flows down. Typically, network marketing feature high customer loyalty ( violent confidence in the quality of the goods) and the relative reliability of the system (if the network is built, we can supply it with any product ). Cons - it is a relatively poor conductivity and distortion of information: The information above is long enough to lower layers, at every step of distorts and overgrown with unnecessary additions. The last bit is corrected printing, large network companies which do not forget to provide its consultants.

Where did so much irritation in relation to network marketing in Russia? .

The nature of pricing in network marketing relies on a system of networking. One of the strongest arguments consultants are talking about the fact that the goods in the store have a high premium due to advertising conducted by the manufacturers. That may be so, but in network marketing margin several times higher. Where from? .

Item A is $ 100. The dealer sold it, get 20 rubles of profit. The one who brought him, still 10 rubles. The man with the upper arm - another five rubles. Various promotions and discounts (Fifth Avenue and bubble free. ) Give an additional 30 % of the price. As a result, 65 rubles for the hundred - net drain on sale. Let's take another 15-20% of a producer - he, too, must be printed printing, spend money on new podyskivanie consultants provide basic office and web site. Well, just to make a profit. It remains to produce 15-20%. Maybe even less, those who have brochures on hand, which is painted the entire network - could easily find themselves. For example, the. here. offhand accumulates up to 60% discount from the original price plus a fixed premium.

The result is that the cost of goods is quite low, and therefore confidence in the fact that only high quality components are used - there is no. If the cost is quite high, the cheat will be just crazy, to ensure saturation of the discounts and net premium. But why make the goods, radically different in their consumer qualities of the analogs in stores - it is not necessary, it is enough to convince end users that these differences exist.

The main tricks of network marketing to people bought goods - is.
- Inflated functionality ( product assigned to it uncharacteristic consumer quality, when for example, body cream is used as an intimate wash gel or supermochalkoy and child plate. ).
- There is no alternative ( no counterparts and that's it, all other a priori worse, if a hundred times to say that the sheep - a donkey, it will be a donkey, if you believe that the powder washes, all the clothes will look whiter after).

But it 's not limited to - at the very beginning does not include consumer, and the moral quality of the goods:.
- Now you're in a great and friendly company,.
- You're not selling a commodity, but the idea.
- You earn when everyone else is stupid sitting on the ground.

Irritating to the same people uninvolved in the network, a combination of these factors. At first they had heard somewhere that the product is the same as in store. And then they heard about the ticket and that someone is something you have to pay. Soviet society, accustomed that the goods are growing at the store, and sell their own hands - shame, can not remain indifferent to the fact that someone can sell, buy goods with it.

Many are confused and obvious pyramidal system of network marketing - everyone is afraid to be on the bottom and left without money. However, unlike the MMM -schemes, where the upper levels of the money received by the lower levels do not have anything to do with network marketing. There probably triggered more - people understand that on the lower level will not be able to raise as much as ' Diamonds ' at the top, hence a false sense of fraud - has led to earnings, and expect there are only 20-30%. Well, remember how often webmaster tinder referskie codes to register for a loved one, so that no one got the interest for the drive. And that in fact, God forbid, someone else will cook for you all my life.

No less irritation causes the aggressive activity of the consultants. But let's deal. Who is the consultant? . As a result, we get vague advertising policy in the performance of one actor. Look at this painful and frightening. But over time, people, or out of network marketing, or moves to another level of communication.

What to do with the soldiers and how to build your network, without causing irritation?.

With the soldiers do nothing. Network Marketing - just kind of doing business, it is no better and no worse than any other. He was peculiar to the same error: can merge through a network of Chinese crap can go cheating and misappropriation of money - who is without sin. But the same problems we find in the retail sector, there is sufficient work at least a day. Networkers, offering goods at least smile.

Suppose you have a product and do not have the opportunity to enter the distribution chain: highest paid ticket, bribe, difficulties with logistics. Then you need to build your network marketing. The most simple - to offer their wares friends. But you can just sell it to them, but you can implement a system of rewards. If you have sold hand- decorated with rhinestones phone Vasya, Vasya and recommend you to Pete - give Vase 20% of the money received. just to thank. Bob will be pleased - he 1) has bought a good product, 2) earned on their money advice. Maybe Bob will not make you any sales, but Simon, who learns of the sale will pay for your two glamorous girls - and their friends without the purchase of goods will receive 20% for every sale. You can, if you trust Semyon, give him the phone just to borrow, and to shine at parties, where you input ordered. And it may provoke a number of sales.

The most fun when Bob will call you and tell you that some guys would like to work for you as it is, but whether he will receive anything from this Bob! . And while you're not a shortcut to it prikleete MLM, then sales will only grow among ordinary people. And that's OK.

But what annoys me in MLM - sectarianism is. This is when people believe very sincerely that this is his way of permanently. When no shadow of doubt on his face when my eyes are burning, but the hands are doing. I talked with those who swings the network - ordinary sane people in the majority. They are well aware that the goods may be flaws, but when they are presented with his followers - everything is beautiful in a glamorous advertising. In my opinion - this is a sectarian network marketing will continue to exist for a long time, as well as still standing on the shoulders Chipka. But the future of network marketing conscious when you're involved in sales, but perceive it naturally and safely. You can call it an intelligent network marketing. Elements of it are already in the slip - off business, and on the web for a long time there - the same referral system.

Where in Offe? . Some companies are realizing that people always recommend services and products to each other. It is necessary to carefully introduce an element of encouragement for productive effect of the recommendation and immediately doubles. Consumption is growing at all levels are satisfied.

Catch the nuance? . We get a happy customer. Did he tell you about what made ​​a good purchase - no doubt! . As a result of this notification you get a few more buyers and you can thank the referee. This is natural and does not hurt. The man has done a good deed and got for it thanks. You could just tell him thanks, as it often receives the usual shops or companies. But you can and award the money or goods for a certain amount.

That's because of the seemingly dull venture, which is annoying man in the street, you can pull out and use a grain of truth in itself, plus.

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